Privacy Policy

Last Updated: April 23, 2026

This Privacy Policy describes how Wish Upon Boutique, operated by Wish Upon Madison LLC, collects, uses, discloses, and safeguards your personal information when you visit or make a purchase from www.wishuponmadison.com (the “Site”), shop with us in store, contact customer service, or otherwise interact with us.

By using our Site, you agree to the practices described below.

1. Information We Collect
We may collect personal information you voluntarily provide to us, information collected automatically through your use of the Site, and information received from service providers.

Information You Provide
When placing an order, creating an account, subscribing to emails, contacting us, or participating in promotions, we may collect:
-Name
-Billing address
-Shipping address
-Email address
-Phone number
-Payment details (processed securely by third party processors)
-Order history
-Customer service communications
-Any other information you choose to provide

Information Collected Automatically
When you browse our Site, we may automatically collect:
-IP address
-Browser type and version
-Device type
-Operating system
-Time zone
-Referring website
-Pages viewed
-Products viewed
-Search terms
-Cart activity
-Clickstream and interaction data
-Dates and times of visits

2. How We Use Your Information
We may use your information to:
-Process and fulfill orders
-Process payments
-Arrange shipping and delivery
-Provide receipts, confirmations, and updates
-Respond to customer service requests
-Detect fraud or suspicious activity
-Improve our website, products, and services
-Personalize your shopping experience
-Send marketing emails or promotions if you opt in
-Measure advertising performance
-Comply with legal obligations
-Enforce our policies and protect our business

3. Cookies, Pixels & Tracking Technologies
We may use cookies, pixels, tags, web beacons, and similar technologies to:
-Remember preferences and cart contents
-Improve website functionality
-Analyze traffic and usage trends
-Personalize content and advertising
-Measure campaign effectiveness

These tools may include analytics or advertising technologies from trusted third parties.
Most web browsers allow you to control or disable cookies through browser settings. Blocking cookies may affect website functionality.

4. How We Share Information
We do not sell your personal information. 
We may share information with trusted third parties that help operate our business, including:
-Shopify for ecommerce platform services
-Payment processors
-Shipping carriers
-Email marketing providers
-Analytics providers
-Advertising platforms
-Fraud prevention tools
-Professional advisors or insurers when needed
We may also disclose information when required by law, subpoena, court order, government request, or to protect our rights, customers, or property.

5. Payment Information
Payments made through our Site are processed by secure third party payment providers. We do not store full payment card numbers on our servers.

6. Marketing Communications
If you subscribe to our marketing emails, we may send promotions, product launches, and store updates.
You may unsubscribe at any time using the unsubscribe link in any marketing email or by contacting us at hello@wishuponmadison.com. 
Transactional emails related to orders may still be sent.

7. Website Chat and Messaging 
If you contact us through our website chat feature or messaging tools, including Shopify Inbox, we may collect the information you choose to provide, such as your name, email address, phone number, order details, and message contents.
We use this information to respond to inquiries, provide customer support, improve service quality, maintain business records, and assist with orders or returns.
Chat communications may be processed and stored through Shopify and related service providers that help operate our online store.
Our website chat feature is offered as a customer service convenience. Response times may vary and live availability is not guaranteed. Please do not send payment card information or other highly sensitive personal information through chat. 

8. Data Retention
We retain personal information for as long as reasonably necessary to:
-Complete transactions
-Maintain records
-Provide customer support
Meet tax, accounting, and legal obligations
-Resolve disputes
-Enforce agreements

9. Your Privacy Choices
Depending on your location, you may have rights regarding your personal information, including requesting:
-Access to information we hold
-Correction of inaccurate information
-Deletion of eligible information
-Opt out of certain marketing communications
-To make a request, contact us at hello@wishuponmadison.com.
-We may need to verify your identity before fulfilling requests.

10. Third Party Services & Links
Our Site may contain links to third party websites or services. We are not responsible for the privacy practices of those third parties. Please review their policies separately.
For information on Shopify’s privacy practices, please review their privacy policy directly.

11. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of internet transmission or storage can be guaranteed 100% secure.

12. Children’s Privacy
Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

13. Updates to This Policy
We may revise this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updated versions become effective when posted on this page.

14. Contact Us
If you have questions about this Privacy Policy or would like to make a privacy request, please contact:
Wish Upon Boutique
Wish Upon Madison LLC
161 W Main Street
Stoughton, WI 53589
hello@wishuponmadison.com