About

About Wish Upon Boutique 

Effortless style for every season.

Wish Upon was created for women who want to look put together without overthinking it. We believe style should feel natural, flattering, and wearable through every season of life. Not trendy for the sake of being trendy, and never intimidating.

Our boutique offers a thoughtful mix of classic wardrobe staples, elevated everyday pieces, unique statement styles, and beautiful gifts, all thoughtfully selected with intention. From timeless silhouettes you can rely on year after year to those special pieces that add personality and ignite confidence, we have something for everyone. 

We are proud to be an affordable boutique with a high-end experience; where quality, fit, and personal service matter just as much as style. Whether you are refreshing your closet, looking for something special, or simply browsing for inspiration, you will always be welcomed here!

The Wish Upon storefront is located at 161 W. Main Street in picturesque downtown Stoughton, WI. 

Meet Erica

Hi, I’m Erica, owner of Wish Upon Boutique.

I started Wish Upon with a simple goal: to create a warm and inviting space where women feel confident, inspired, and genuinely cared for. My favorite part of owning the boutique is helping women step outside their comfort zone, discover something new, and leave feeling amazing.

Whether you shop online or visit us in store, I hope Wish Upon feels like your go to place for effortless style, thoughtful finds, and a little everyday magic.

Thank you for being here ❤️

Meet Penny the Shop Poodle 

Penny is our one year old toy poodle with the sweetest personality. She was discarded by a puppy mill at around 4-5 months old after she didn't sell. 💔 Thankfully, a rescue in another county took her in, and when I saw her on their Facebook page, my heart just melted. I knew we had to have her! As fate would have it, her foster mom lived just a few miles from us, even though the rescue was located much farther away. I truly believe she was meant to be part of our family and we love her so much! 

Penny loves meeting new people and is always ready to make a new friend! She's still working on her shop manners, especially keeping "four on the floor" and not chasing after everyone she meets (lol), but we hope you'll be seeing her around the boutique much more often as her training continues. 💕🐶