About

Effortless style for every season.

Wish Upon was created for women who want to look put together without overthinking it. We believe style should feel natural, flattering, and wearable through every season of life. Not trendy for the sake of being trendy, and never intimidating.

Our boutique offers a thoughtful mix of classic wardrobe staples, elevated everyday pieces, unique statement styles, and beautiful gifts, all thoughtfully selected with intention. From timeless silhouettes you can rely on year after year to those special pieces that add personality and ignite confidence, we have something for everyone. 

We are proud to be an affordable boutique with a high-end experience; where quality, fit, and personal service matter just as much as style. Whether you are refreshing your closet, looking for something special, or simply browsing for inspiration, you will always be welcomed here!

Check out the CanvasRebel.com article we were featured in! ⭐
Stories and Insights - Meet Erica Wiley from Wish Upon Boutique

Check out the recent Rent.com article we were featured in! ⭐
5 Hidden Gems in Madison, WI You Can’t Miss | Rent.
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