Saturday in Madison: Game Day Outfits for Badger Football Season

There’s nothing quite like a Badger Saturday in Madison. The sea of red, the tailgates, the walk toward Camp Randall and, of course, Jump Around.

Whether you have tickets, a tailgate invite or a standing date with the TV and a cheese plate, game day around here is basically its own season.

We love red and white as much as anyone, but game day style doesn’t have to mean another basic Wisconsin tee you’ll only reach for on Saturdays. That’s exactly why we put together our Saturday in Madison Collection: fun, modern pieces that bring the game day spirit but still deserve a spot in your closet long after football season.

Start With One Really Good Statement Piece

Our Red & White Striped Parachute Party Pants are exactly that. They’re bold, ridiculously fun and pretty much made for a Madison Saturday.

Keep the rest simple with a white tank or tee, sneakers and a red hat. You’ll look completely game-day ready without looking like you bought your entire outfit at the stadium gift shop.

Game Day Layers You’ll Actually Wear Again

Wisconsin weather can give you summer, fall and winter in the span of a few home games, so layers are a must.

For warmer Saturdays, we love the First Class Red & Cream Sleeveless Knit Vest on its own with denim. When the temperature drops, layer it over a crisp white button-down for a completely different look.

The Red Varsity V-Neck Game Day Sweater gives you that classic collegiate feel without being overly themed, while the Never Lost a Tailgate Sweatshirt is made for anyone whose game day priorities may lean slightly more toward the tailgate. 😉

And once those chilly October Saturdays arrive, the Fireside Plaid Mock Neck Sweatshirt brings all the cozy fall vibes.

Don’t Forget the Denim

A good pair of jeans might actually be the unsung hero of a game day outfit.

We added several of our favorite Bayeas jeans to the collection because they’re comfortable enough for tailgating, walking, sitting, standing and celebrating, while still giving your outfit a modern shape.

And yes, a light wash denim absolutely works for fall. Pair it with red for game day, then later with camel, tan, olive or a cozy cream sweater. The contrast with those warmer fall colors is SO good.

Finish It With Something Fun

Sometimes all you need is one little game day detail.

Throw on our GAME DAY Baseball Cap or TAILGATE CAPTAIN Trucker Hat, add a pair of polka dot socks, and suddenly your regular jeans-and-sweater outfit feels ready for Saturday.

That’s really the whole idea behind this collection.

Red, white & ready for Game Day. All the spirit, with style that goes beyond football season.

Shop the Saturday in Madison Collection online anytime, or come see us at Wish Upon Boutique in downtown Stoughton. We’ll help you put together something cute for Camp Randall, the tailgate, the watch party or wherever your Saturday takes you.

We'll see you there! On, Wisconsin! ❤️🤍🏈