Forget the "typical" Fall Launch...we're doing things differently!

There’s something special about the start of a new season.

The excitement. The fresh colors. The anticipation of cozy layers, denim, rich textures, and everything that makes fall fashion so much fun.

But here’s the thing…Fall doesn’t arrive overnight.

So why should your wardrobe?

This year, we’re doing things a little differently at Wish Upon.

Instead of one big fall launch, we’re introducing our August Fall Preview with five brand new arrivals every single week throughout August.

That means new styles to shop week after week, giving you plenty of opportunities to refresh your closet a little at a time instead of feeling like you have to grab everything all at once.

Whether you’re looking for an updated everyday top, a versatile layering piece, a new dress, or that perfect item you didn’t even know you needed, there will always be something new waiting for you, all month long! 

Why We’re Doing It This Way

We wanted shopping for fall to feel a little more exciting.

Instead of one huge collection that can be overwhelming (and sometimes sells out before you even have a chance to see it), you’ll get a steady stream of fresh arrivals all month long.

It also gives us the opportunity to share styling ideas, outfit inspiration, and different looks as the season begins to unfold.

Think of it as your weekly excuse to stop in the store, browse online, and see what’s new.

Here’s What to Expect

Throughout August you’ll find:

-Five brand new arrivals every week (1 a day, Wednesday through Sunday!)
-Fresh outfit inspiration all month long
-New colors, textures, and transitional styles
-Limited quantities on every release

Our collections are always carefully curated, which means many styles won’t be restocked once they’re gone. If you see something you love, don’t wait too long!

The Countdown Starts Now

Our first Fall Preview drop arrives Wednesday, August 5, and we can’t wait to share what’s coming next! 

Whether you shop in store or online, August is going to be filled with fresh arrivals, fun surprises, and plenty of reasons to keep checking back.

Here’s to an entire month of new beginnings, beautiful style, and finding pieces you’ll love wearing all season long! 

Sneak Peek of Drop. 1: